Post by account_disabled on Dec 19, 2023 6:55:16 GMT
Any impact of the presence of a star in the comms. But, to be precise, we would need to have the evolution since 2012 and see if there was an acceleration in growth in 2015 or since. Ranking by SEO traffic in France (base 100 Afflelou) and number of keywords referenced: 1) Optical center: 128, 47,142 2) Krys: 116, 42,064 3) Afflelou: 100, 28,697 4) Optic 2000: 71, 26,278 5) General optics: 50 = 23,679 6) Grand Optical: 39,23,765 7) Atol: 31, 265 8) Jimmy Fairly: 20, 6,084 On this criterion, Afflelou regains a place in the ranking and takes 3rd place. But this is a priori due to better SEO management than that deployed by Optic 2 00.
Moreover, this site is experiencing real poor performance since it is referenced on the same Email Data number of keywords as the Afflelou site (8% less), it generates at the same time almost 30% less traffic. Conclusion Based on this case, and with the limit of only having data from web crawlers and not the real and official figures for each site, from a purely business point of view: evolution of notoriety, SEO traffic of the site, site referencing, the impact of communication with a personality does not seem to have an impact on turnover. Targeting Madame Michu and her research on tools such as Google to understand her behavior and her questions could have a greater impact on online business.
As indicated previously, companies will often look for very complex strategies to try to develop their turnover when simple solutions such as capturing existing demand online already provide excellent results. There may be a qualitative impact on the image, on the perception of the brand. There may also be an impact on international notoriety. But, in France, from an online business point of view, there is nothing very significant. On the other hand, other brands do not communicate with stars, do not have a better reputation, but have worked a lot on their online presence. Consequences: better SEO and greater traffic. And probably a bigger turnover via the online presence.
Moreover, this site is experiencing real poor performance since it is referenced on the same Email Data number of keywords as the Afflelou site (8% less), it generates at the same time almost 30% less traffic. Conclusion Based on this case, and with the limit of only having data from web crawlers and not the real and official figures for each site, from a purely business point of view: evolution of notoriety, SEO traffic of the site, site referencing, the impact of communication with a personality does not seem to have an impact on turnover. Targeting Madame Michu and her research on tools such as Google to understand her behavior and her questions could have a greater impact on online business.
As indicated previously, companies will often look for very complex strategies to try to develop their turnover when simple solutions such as capturing existing demand online already provide excellent results. There may be a qualitative impact on the image, on the perception of the brand. There may also be an impact on international notoriety. But, in France, from an online business point of view, there is nothing very significant. On the other hand, other brands do not communicate with stars, do not have a better reputation, but have worked a lot on their online presence. Consequences: better SEO and greater traffic. And probably a bigger turnover via the online presence.