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Post by account_disabled on Dec 19, 2023 7:22:26 GMT
Although the first pictures with funny comments were published in satirical magazines over 100 years ago, the concept of meme was first used by evolutionist and etiologist Richard Dawkins in 1976 his book "The Selfish Gene". It concerned biological evolution. The author described the transmission of various ideas between people, which spread throughout society through imitation. Dawkins called them “memes” from the Greek word “mimesis”.
However, before the term became widely used on the Internet Phone Number Data and became trend on the Internet, about 20 years must have passed. Today it's hard to imagine a virtual world without memes. Fun content – where does the interest in this trend in brand communication come from? Interest in fun content is the result of changes in consumer preferences and behavior. A message without an entertaining or interactive element is no longer enough to attract and retain the audience's attention for a long time.
Instead, Hence, companies are increasingly using humorous memes and other entertainment formats. Fun content not only attracts attention, but also leaves a positive impression and increases the relationship with the brand. business memes Business memes – how do they work and where is the limit in meming? Meme marketing can be a very effective form of advertising because it easily connects with the audience's emotions and is able to draw their attention to a product or service.
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