Post by account_disabled on Dec 20, 2023 5:31:24 GMT
SEO consultants are chasing every day to get the best positions for the most searched keywords . But most of them ignore the fact that a high position alone does not mean good traffic from the search engine . For the following example, I googled men's mountain bikes : The stated result is currently in a very good 5th position . But only a very small percentage of searchers will almost certainly click on it: Do you have any idea how much SEO revenue your website or e-shop loses every month? We will be happy to devote time to you personally. We will show you how much more money you could earn every month just thanks to SEO! And it's FREE. I want a FREE consultation >> The search phrase men's mountain bikes is not listed in the title.
It doesn't even have the C Level Executive List more general phrase mountain bikes in it . All other search results contain the phrase mountain bikes in the title. The searcher expects it, so our result is likely to be skipped. The text in the excerpt (= black text between the title and the link) is also not interesting at all. It does not contain the search phrase in the first case or a call to action. Now we know what is wrong. But how to make our result look better in the search engine and get clicked by more searchers? How search engines create excerpts Caption Search engines get the title from the HTML content of the target page's < title > tag . Google displays up to 70 characters including spaces in the title of the result.
If the title is longer than 70 characters, Google will display as many whole words as possible and add three dots (…) after truncation. Excerpt The search engine extract is made from the textual content of the target page itself or from the meta description . The maximum length for Google is 156 characters, including spaces. Longer excerpts are shortened and supplemented with three dots (…). Google sometimes also displays other information in the extract (e.g. the date the page was published). In these cases, the maximum length of your excerpt is 139 characters . If the landing page contains a meta description tag that contains the search phrase, Google will display it as an excerpt. In addition, it does not have to be an exact match, see below. Meta description of the landing page on Heureka: Extended excerpts For queries concerning, among other things , reviews, people, companies or events, Google displays a so-called rich snippet (see below). See webmaster help for more information . We check the text of our Google results First, we need to identify results with inappropriate text .
It doesn't even have the C Level Executive List more general phrase mountain bikes in it . All other search results contain the phrase mountain bikes in the title. The searcher expects it, so our result is likely to be skipped. The text in the excerpt (= black text between the title and the link) is also not interesting at all. It does not contain the search phrase in the first case or a call to action. Now we know what is wrong. But how to make our result look better in the search engine and get clicked by more searchers? How search engines create excerpts Caption Search engines get the title from the HTML content of the target page's < title > tag . Google displays up to 70 characters including spaces in the title of the result.
If the title is longer than 70 characters, Google will display as many whole words as possible and add three dots (…) after truncation. Excerpt The search engine extract is made from the textual content of the target page itself or from the meta description . The maximum length for Google is 156 characters, including spaces. Longer excerpts are shortened and supplemented with three dots (…). Google sometimes also displays other information in the extract (e.g. the date the page was published). In these cases, the maximum length of your excerpt is 139 characters . If the landing page contains a meta description tag that contains the search phrase, Google will display it as an excerpt. In addition, it does not have to be an exact match, see below. Meta description of the landing page on Heureka: Extended excerpts For queries concerning, among other things , reviews, people, companies or events, Google displays a so-called rich snippet (see below). See webmaster help for more information . We check the text of our Google results First, we need to identify results with inappropriate text .