Post by account_disabled on Jan 22, 2024 7:23:03 GMT
The owners of the Itlook.ua chain of stores contacted our company to develop a website and subsequently promote it. The task was set to create an online electronics store for stylish people who are well versed in technology and follow trends. In addition to sales, the site was focused on informing potential customers about new products in the world of modern gadgets. The web resource began to be actively developed when quarantine began and retail trade in equipment was suspended. Initially, Itlook was created as an Odessa retail chain, in whose stores one could find mobile phones and other gadgets of reputable brands. Today, the portal is developing in several directions: sales on the website with delivery throughout Ukraine, attracting customers to offline stores and getting acquainted with news in the world of technology. Client Project goals and objectives Taking into account the fact that the site had just come out of development and had not previously allowed traffic to it, our specialists, together with the client, formed the main goals for the first three months of work:
Project goals and objectives Our solution Set up contextual adverti B2B Email List sing in Google Achieving the goals was possible by setting up contextual advertising in Google. The primary task was to conduct search campaigns using keywords. To do this, we have compiled a list of keywords based on the priority of categories and the marginality (profitability) of goods. To do this, all requests were grouped and classified by frequency. When creating advertisements, high- and mid-frequency queries were primarily used. Set up contextual advertising in Google We took fead into account when setting up dynamic search campaigns At the next stage, the goal was to set up dynamic search campaigns taking into account fead. Special settings on the site made it possible to set up automatic data transfer and display of advertisements taking into account the user’s request. This approach allowed us to work on low-frequency queries that were difficult to collect manually.
The campaigns that we launched in tandem with fead helped us work in a similar way to Google Shopping in the search network. Based on the key query, consumers precisely found the product they were looking for. This made it possible to attract the target audience to the product of interest as accurately as possible. We took fead into account when setting up dynamic search campaigns Achieved the highest conversion using Google Shopping Using this tool has shown the greatest return for us. The statistics showed the highest conversion. Together with Google's personal support, our specialists developed a custom data feed for Google Merchant Center. Correctly selected attributes made it possible to configure the transfer of as much information about products as possible to the Google search engine to determine the maximum target audience. We also used auxiliary “chips”, which were displayed in the search results as additional blocks (for example, “Sale”, “Google reviews”, etc.). With their help, our client’s advertisements stood out significantly from the search results and attracted additional users. For this tool, we developed a unique promotion strategy in the subject area, which made it possible to attract consumers for 60 UAH per sale already in the first month of operation.
Project goals and objectives Our solution Set up contextual adverti B2B Email List sing in Google Achieving the goals was possible by setting up contextual advertising in Google. The primary task was to conduct search campaigns using keywords. To do this, we have compiled a list of keywords based on the priority of categories and the marginality (profitability) of goods. To do this, all requests were grouped and classified by frequency. When creating advertisements, high- and mid-frequency queries were primarily used. Set up contextual advertising in Google We took fead into account when setting up dynamic search campaigns At the next stage, the goal was to set up dynamic search campaigns taking into account fead. Special settings on the site made it possible to set up automatic data transfer and display of advertisements taking into account the user’s request. This approach allowed us to work on low-frequency queries that were difficult to collect manually.
The campaigns that we launched in tandem with fead helped us work in a similar way to Google Shopping in the search network. Based on the key query, consumers precisely found the product they were looking for. This made it possible to attract the target audience to the product of interest as accurately as possible. We took fead into account when setting up dynamic search campaigns Achieved the highest conversion using Google Shopping Using this tool has shown the greatest return for us. The statistics showed the highest conversion. Together with Google's personal support, our specialists developed a custom data feed for Google Merchant Center. Correctly selected attributes made it possible to configure the transfer of as much information about products as possible to the Google search engine to determine the maximum target audience. We also used auxiliary “chips”, which were displayed in the search results as additional blocks (for example, “Sale”, “Google reviews”, etc.). With their help, our client’s advertisements stood out significantly from the search results and attracted additional users. For this tool, we developed a unique promotion strategy in the subject area, which made it possible to attract consumers for 60 UAH per sale already in the first month of operation.