Post by account_disabled on Jan 22, 2024 9:34:08 GMT
One man had heard the word “storytelling” many times, but didn’t know what it meant. And then I read the story and understood everything. That's exactly how it works. Today we'll talk about why a marketer needs storytelling skills. And how to create interesting, catchy stories that will make the brand famous and attract new customers. Reading time: 18 minutes What is storytelling Goals of storytelling in marketing What niches use storytelling? Criteria for good storytelling Storytelling Techniques How to write good storytelling Storytelling examples: 10 different formats conclusions What is storytelling Storytelling (storytelling, from the English story - history, telling - to tell) is the art of telling stories, giving living, expressive examples, conveying information in a visual and accessible form.
Every day Fax Lists we share news and retell funny incidents from life to each other, read bedtime stories to the children and invent reasons not to go to the alumni meeting. It's all storytelling. Goals of storytelling in marketing Everyday conversations, entertainment or education - these, although familiar, are far from the only possibilities for stories. Storytelling is a powerful tool that is used for a variety of marketing purposes. Tell us about the company An honest story about a difficult path of development, an admission of a series of defeats and modest victories will arouse much more trust and respect than a listing of achievements. As the study showed , if people like the brand's story, 55% will want to buy the product, 44% will tell others about it, and 15% will immediately become buyers.
Starbucks founder Howard Schultz wrote the book “How Starbucks Was Built, Cup by Cup,” in which he revealed the history of the brand. The book immediately became a bestseller, and not only among coffee fans. Share values Another interesting story about the origin and development of the brand is the book “I have an idea! History of IKEA". The author , an eccentric and dreamer Ingvar Kamprad , shares his own values, which have become the principles and values of the brand. This is minimalism, practicality, economy. Throughout his life, the founder of an international corporation traveled only in economy class and used unnecessary documents for notes.
Every day Fax Lists we share news and retell funny incidents from life to each other, read bedtime stories to the children and invent reasons not to go to the alumni meeting. It's all storytelling. Goals of storytelling in marketing Everyday conversations, entertainment or education - these, although familiar, are far from the only possibilities for stories. Storytelling is a powerful tool that is used for a variety of marketing purposes. Tell us about the company An honest story about a difficult path of development, an admission of a series of defeats and modest victories will arouse much more trust and respect than a listing of achievements. As the study showed , if people like the brand's story, 55% will want to buy the product, 44% will tell others about it, and 15% will immediately become buyers.
Starbucks founder Howard Schultz wrote the book “How Starbucks Was Built, Cup by Cup,” in which he revealed the history of the brand. The book immediately became a bestseller, and not only among coffee fans. Share values Another interesting story about the origin and development of the brand is the book “I have an idea! History of IKEA". The author , an eccentric and dreamer Ingvar Kamprad , shares his own values, which have become the principles and values of the brand. This is minimalism, practicality, economy. Throughout his life, the founder of an international corporation traveled only in economy class and used unnecessary documents for notes.