Post by samsparrow74 on Feb 15, 2024 9:28:05 GMT
APACHE, the digital boutique founded by former Googlers, reinforces its customer-oriented and innovation strategy with the incorporation of Beatriz Jiménez as Director of Customer Services. Beatriz has been developing digital marketing strategies for large accounts for more than 10 years. Until her incorporation into APACHE, she led the client strategy of the media agency Fisherman as Director of Digital Strategy. Within the agency she previously held the position of Director of Client Services, ensuring that the highest levels of quality and service were met for clients such as Iberia Express, Avis, PSOE, ecovidrio, Quirón Salud, Pachá or AMV Seguros.
Previously, for 4 years at Tradedoubler, the leading performance marketing platform of Swedish origin, he coordinated the strategy and teams involved in large international clients such as Microsoft, HP, Expedia Bosnia and Herzegovina Phone Number List Group, Disneyland Paris, L'Occitane, Vistaprint, exercising the Head of Clients functions. The Spanish mobility company Cabify today announced the launch of a campaign that, for the first time in Spain, integrates the services of chauffeur-driven transport vehicles (VTC), taxis, and MOVO electric motorcycles and scooters . It is the most ambitious commitment made so far in Spain by a mobility company to show a multimodal, comprehensive and inclusive offer of different mobility options from a single application and give the user the opportunity to choose at all times the most convenient one for their needs. needs.
The “Your decisions move you” campaign occurs after having included the taxi service in the Cabify application in cities such as Madrid, Valencia and Santander, as well as electric scooters and motorcycles in Madrid, electric motorcycles in Barcelona and scooters in Malaga and Valencia, present in this city through the MOVO application and in a few weeks also in Cabify. Cabify has a firm commitment to continue advancing in Mobility as a Service (MaaS) as a strategic axis in Spain, the market where it was born and which in 2018 showed strong growth of 114% in the number of users, 116% in the number of trips and 98% in its turnover, which reached 114 million euros. All of this led to the creation of 6,500 direct and indirect jobs in 2018 . After having reached its first collaboration agreements with the taxi sector in some cities, Cabify wants to continue promoting new agreements and bringing them to more cities to continue completing its mobility offer gradually, always respecting and adapting to the regulations in each territory.
Previously, for 4 years at Tradedoubler, the leading performance marketing platform of Swedish origin, he coordinated the strategy and teams involved in large international clients such as Microsoft, HP, Expedia Bosnia and Herzegovina Phone Number List Group, Disneyland Paris, L'Occitane, Vistaprint, exercising the Head of Clients functions. The Spanish mobility company Cabify today announced the launch of a campaign that, for the first time in Spain, integrates the services of chauffeur-driven transport vehicles (VTC), taxis, and MOVO electric motorcycles and scooters . It is the most ambitious commitment made so far in Spain by a mobility company to show a multimodal, comprehensive and inclusive offer of different mobility options from a single application and give the user the opportunity to choose at all times the most convenient one for their needs. needs.
The “Your decisions move you” campaign occurs after having included the taxi service in the Cabify application in cities such as Madrid, Valencia and Santander, as well as electric scooters and motorcycles in Madrid, electric motorcycles in Barcelona and scooters in Malaga and Valencia, present in this city through the MOVO application and in a few weeks also in Cabify. Cabify has a firm commitment to continue advancing in Mobility as a Service (MaaS) as a strategic axis in Spain, the market where it was born and which in 2018 showed strong growth of 114% in the number of users, 116% in the number of trips and 98% in its turnover, which reached 114 million euros. All of this led to the creation of 6,500 direct and indirect jobs in 2018 . After having reached its first collaboration agreements with the taxi sector in some cities, Cabify wants to continue promoting new agreements and bringing them to more cities to continue completing its mobility offer gradually, always respecting and adapting to the regulations in each territory.