Post by samsparrow74 on Feb 15, 2024 9:58:20 GMT
Returning to the success of previous actions, the company Central Lechera Asturiana has carried out a new special action together with JCDecaux on the streets of Gijón and Oviedo . This is an Outdoor campaign to advertise its range of sliced cheeses with a 3D corporeal toaster installed in six locations spread between the two main Asturian cities. The campaign began on September 1 and will remain active until the beginning of October . Five weeks in which to present in a striking way the four lines of smoked, light, lactose and classic sliced cheese from Central Lechera Asturiana. Arrontes y Barrera repeats as creative and media agency in charge of this action. '
Likewise, in terms of support, the campaign recovers the innovative element of a 3D corporeal located at street level on the JCDecaux mupis. As a leader in the external communication sector, JCDecaux Jordan Phone Number List continues to bet on this type of special Innovate actions that reaffirm the possibilities of the medium to create meaningful brand experiences . Notoriety and a high recall rate serve both to differentiate advertisers and to effectively impact the final audience. Making good use of this impact ultimately serves to generate associated content and conversations that move from the street to social networks : the consumer is motivated to share their perception of the message and continue interacting with the brand. Advertising effectiveness transcends the campaign itself and allows for the consolidation of a more lasting and beneficial public relations approach.
On Thursday, September 26, the II Ibero-American Congress : Communication today will take place at the Palacio de Congresos de Catalunya in Barcelona. After the success achieved last year, with a total of 35 speakers, more than 400 attendees and 2.6 million people reached on Twitter with the TT #LaComunicaciónHoy , this year ATREVIA once again addresses the trends of new communication with the collaboration of Eprensa as a sponsor. Great challenges that involve betting on talent and culture as a lever for internal transformation, the creation of brands with a purpose that connect with the public and transcend, and the management of influence, taking into account the new drivers and working on responsibility, dialogue and co-creation to obtain the social license that companies need to operate .
Likewise, in terms of support, the campaign recovers the innovative element of a 3D corporeal located at street level on the JCDecaux mupis. As a leader in the external communication sector, JCDecaux Jordan Phone Number List continues to bet on this type of special Innovate actions that reaffirm the possibilities of the medium to create meaningful brand experiences . Notoriety and a high recall rate serve both to differentiate advertisers and to effectively impact the final audience. Making good use of this impact ultimately serves to generate associated content and conversations that move from the street to social networks : the consumer is motivated to share their perception of the message and continue interacting with the brand. Advertising effectiveness transcends the campaign itself and allows for the consolidation of a more lasting and beneficial public relations approach.
On Thursday, September 26, the II Ibero-American Congress : Communication today will take place at the Palacio de Congresos de Catalunya in Barcelona. After the success achieved last year, with a total of 35 speakers, more than 400 attendees and 2.6 million people reached on Twitter with the TT #LaComunicaciónHoy , this year ATREVIA once again addresses the trends of new communication with the collaboration of Eprensa as a sponsor. Great challenges that involve betting on talent and culture as a lever for internal transformation, the creation of brands with a purpose that connect with the public and transcend, and the management of influence, taking into account the new drivers and working on responsibility, dialogue and co-creation to obtain the social license that companies need to operate .