Post by samsparrow74 on Feb 15, 2024 10:36:50 GMT
La Despensa has been chosen by Cabify as its new creative agency for Spain and Portugal . The account has been awarded after holding a competition in which several agencies participated. «We are very excited about the arrival of Cabify. We have a very important challenge before us: writing the history of a new era of mobility with the help of the leading Spanish company . A brand, furthermore, that is not afraid to take risks and bet on ideas. We hope to do great things together,” says Javier Carrasco, founder and general creative director of the agency. La Despensa and Cabify already worked together to develop the #HaciadondeNosMovemos campaign , which challenged all agents involved in mobility to talk about the future of cities.
We are really very excited about this new collaboration between La Despensa and Cabify, and that it allows us to continue feeding the emotional bond that we have managed to build between our Taiwan Phone Number List users and our brand," says Mariano Silveyra, president of Cabify Europe. Currently, the agency and brand are immersed in the development of the first campaign of this collaboration that will be released in the coming weeks. With the aim of achieving a unified structure in two key areas of Exterior Plus, Commercial and Marketing, Piedad Siegfried , until now Commercial Director, assumes the leadership of both departments as Commercial and Marketing Director. A reorganization that responds to the sustained growth that Exterior Plus is experiencing and that has led it to be a leader in digital advertising in Outdoor .
Working together will allow the company to design and execute a common strategic line that enhances the values of excellence, effectiveness and innovation that characterize it. Both departments are fundamental pillars of Exterior Plus and this unification will allow key challenges such as the marketing of airports, among others, to be faced with guarantees. Piedad Siegfried has vast experience in both the commercial and marketing fields. Key knowledge to develop strategies that allow Exterior Plus to generate valuable experiences for agencies and advertisers in the environments in which it is present. “The appointment of Piedad will allow us to implement synergies that result in better service to the market ,” said Pablo González Ayala , CEO of Exterior Plus: “ We are present in six environments that impact millions of people every day. "That is an enormous commitment to which we must respond with maximum efficiency and quality," he concludes.
We are really very excited about this new collaboration between La Despensa and Cabify, and that it allows us to continue feeding the emotional bond that we have managed to build between our Taiwan Phone Number List users and our brand," says Mariano Silveyra, president of Cabify Europe. Currently, the agency and brand are immersed in the development of the first campaign of this collaboration that will be released in the coming weeks. With the aim of achieving a unified structure in two key areas of Exterior Plus, Commercial and Marketing, Piedad Siegfried , until now Commercial Director, assumes the leadership of both departments as Commercial and Marketing Director. A reorganization that responds to the sustained growth that Exterior Plus is experiencing and that has led it to be a leader in digital advertising in Outdoor .
Working together will allow the company to design and execute a common strategic line that enhances the values of excellence, effectiveness and innovation that characterize it. Both departments are fundamental pillars of Exterior Plus and this unification will allow key challenges such as the marketing of airports, among others, to be faced with guarantees. Piedad Siegfried has vast experience in both the commercial and marketing fields. Key knowledge to develop strategies that allow Exterior Plus to generate valuable experiences for agencies and advertisers in the environments in which it is present. “The appointment of Piedad will allow us to implement synergies that result in better service to the market ,” said Pablo González Ayala , CEO of Exterior Plus: “ We are present in six environments that impact millions of people every day. "That is an enormous commitment to which we must respond with maximum efficiency and quality," he concludes.