Post by sakibkhan50 on Feb 27, 2024 4:30:49 GMT
We already know that today's young people are increasingly subjected to unattainable aesthetic standards presented on social media. And that the Dove brand is always at the forefront to address this topic, too. In fact, Dove also won a Grand Prix this year for its #TurnYourBack campaign , which we talked about here . However, this time the campaign is created in the form of a UGC short film , i.e. entirely based on a true story. Episodes that really happened, stories of real people , which allow us to empathize more. In the case of the "The cost of Beauty" campaign, Mary's story is told through "amateur" videos, from her peaceful childhood surrounded by affection, to her pre-adolescence. Moment in which she begins to deal with the world of social media and the consequent aesthetic standard required to be "accepted" by society. Thus, like many of her peers, Mary fell ill with anorexia and shared her journey through photos and videos of that dark period in her life. Today Mary is healing, thanks also to the strength of her mother who reminds her of "how beautiful she is in his eyes". “The cost of toxic beauty is higher than you think.”
The cost of Beauty – Where The Artois Probability – Stella Ecuador Mobile Number List Artois What does the fact that Stella Artois was born in 1366 imply? Simple, there is a high probability that the beer glasses depicted in historical paintings are from this brand! A brilliant campaign by Gut that uses historical works of art to calculate the probability of representation of the brand's product, using an artificial intelligence model that analyzes location, shape of the glass, color of the beer, etc... The target? Create strong associations in the minds of consumers and position themselves as beer “pioneers”. “If it's a beer, it's probably Stella Artois” The star Artois probability The Greatest – Apple How could Apple be missing from our ranking of brilliant creativity? This year, on International Day of Persons with Disabilities, Apple released an emotional and inspirational commercial. The protagonists of the commercial are not only Apple devices and their accessibility functions, but also and above all people with various disabilities and their desire to live with enthusiasm. The strong point of the campaign? Definitely the winning, impactful and memorable soundtrack – “ I Am the Greatest (with Marliya Choir) ” by Spinifex Gum feat.
Cola Boyy and Matthew Whitaker. The Greatest – Apple The Life Collection – IKEA Last year IKEA created a collection, called “ The Trash Collection ” to give a second life to furniture products thrown in the trash. This is precisely what this campaign that arrived at the Festival is based on: IKEA products are not simple pieces of furniture, but are stories that speak and that, sometimes, we prefer not to listen to anymore. You don't get rid of a sofa just because it's old or damaged; sometimes, you do it because there are too many painful or difficult to overcome memories linked to it. Sometimes, death, the end of a relationship or the pandemic can result in everyday objects that you prefer not to use anymore. But instead of throwing them away, they can acquire a new life in someone else's hands. The life collection – IKEA Flipvertising – Samsung “ Do Gen Z like ads? No." “ Do Gen Z like unbranded content? Yes.” From these two simple insights comes Samsung 's creativity , which revolutionizes the way of thinking about targeted ads on the Internet.
The cost of Beauty – Where The Artois Probability – Stella Ecuador Mobile Number List Artois What does the fact that Stella Artois was born in 1366 imply? Simple, there is a high probability that the beer glasses depicted in historical paintings are from this brand! A brilliant campaign by Gut that uses historical works of art to calculate the probability of representation of the brand's product, using an artificial intelligence model that analyzes location, shape of the glass, color of the beer, etc... The target? Create strong associations in the minds of consumers and position themselves as beer “pioneers”. “If it's a beer, it's probably Stella Artois” The star Artois probability The Greatest – Apple How could Apple be missing from our ranking of brilliant creativity? This year, on International Day of Persons with Disabilities, Apple released an emotional and inspirational commercial. The protagonists of the commercial are not only Apple devices and their accessibility functions, but also and above all people with various disabilities and their desire to live with enthusiasm. The strong point of the campaign? Definitely the winning, impactful and memorable soundtrack – “ I Am the Greatest (with Marliya Choir) ” by Spinifex Gum feat.
Cola Boyy and Matthew Whitaker. The Greatest – Apple The Life Collection – IKEA Last year IKEA created a collection, called “ The Trash Collection ” to give a second life to furniture products thrown in the trash. This is precisely what this campaign that arrived at the Festival is based on: IKEA products are not simple pieces of furniture, but are stories that speak and that, sometimes, we prefer not to listen to anymore. You don't get rid of a sofa just because it's old or damaged; sometimes, you do it because there are too many painful or difficult to overcome memories linked to it. Sometimes, death, the end of a relationship or the pandemic can result in everyday objects that you prefer not to use anymore. But instead of throwing them away, they can acquire a new life in someone else's hands. The life collection – IKEA Flipvertising – Samsung “ Do Gen Z like ads? No." “ Do Gen Z like unbranded content? Yes.” From these two simple insights comes Samsung 's creativity , which revolutionizes the way of thinking about targeted ads on the Internet.