Post by account_disabled on Mar 4, 2024 7:14:40 GMT
You can also select specific date ranges and examine data differences over time to discover trends. For example, here's a look at the Traffic Generation Strategy and Social Distribution Strategy charts from Market Explorer's Benchmark Report . The first image shows the data relating to November 2021, while the second shows the data relating to October 2023. 2021 Market Explorer Benchmark Report 2023 Market Explorer Benchmark Report A careful analysis and comparison between these two moments in time reveals some interesting changes in the traffic generation and publication distribution graphs on social media.
For example, in 2021 the target traffic (the green part of the bar in the Venezuela Phone Number graphs on the left) was not as developed as in 2023 in the analyzed market. Regarding social media, it can be noted that YouTube has suffered a decline, while Facebook has gained ground. The Top Pages report found in the Traffic Analytics tool is another example of a resource that allows you to see which pages on your competitors' websites are receiving the most traffic. The insights portion of the report can help you identify which pages are new to your site or which are gaining or decreasing in popularity.
Traffic Analytics by Semrush For example, the image above shows Adidas.com's Top Pages report for June 2021-2022. Considering the first two tabs - which link to pages that have recorded an increase of 12,000% and 8,000% respectively - we discover that the increasing pages sell shoes inspired by collaborations with designers from all over the world. By digging deeper using the "See more" button , we discover the statistics relating to the page in question. Semrush Top Pages Report We can see the trend over time, the traffic sources and have access to data relating to page entries and exits. Thanks to this data, we can hypothesize what emerging trends will be and evaluate how to integrate this information into our strategy.
For example, in 2021 the target traffic (the green part of the bar in the Venezuela Phone Number graphs on the left) was not as developed as in 2023 in the analyzed market. Regarding social media, it can be noted that YouTube has suffered a decline, while Facebook has gained ground. The Top Pages report found in the Traffic Analytics tool is another example of a resource that allows you to see which pages on your competitors' websites are receiving the most traffic. The insights portion of the report can help you identify which pages are new to your site or which are gaining or decreasing in popularity.
Traffic Analytics by Semrush For example, the image above shows Adidas.com's Top Pages report for June 2021-2022. Considering the first two tabs - which link to pages that have recorded an increase of 12,000% and 8,000% respectively - we discover that the increasing pages sell shoes inspired by collaborations with designers from all over the world. By digging deeper using the "See more" button , we discover the statistics relating to the page in question. Semrush Top Pages Report We can see the trend over time, the traffic sources and have access to data relating to page entries and exits. Thanks to this data, we can hypothesize what emerging trends will be and evaluate how to integrate this information into our strategy.