Post by account_disabled on Mar 5, 2024 5:09:35 GMT
If you want to know what are the main trends that a digital marketing manager needs to know, from voice SEO to marketing automation , keep reading! Is the Marketing Funnel outdated? If once the customer was abandoned after the sale, he is now at the center of the marketing strategy : it is essential to maintain relationships with your consumers and transform them into supporters of our brand, giving it greater importance. As? By establishing a continuous 1 to 1 dialogue with them, also and above all in post-sales, thanks to new technologies, social touch points and messenger apps (if you want to learn more, read the post on Conversational Marketing ) and by improving Customer Caring services in an ever-increasing sense.
More integrated. Video Marketing: always growing Hong Kong Telegram Number Data Video represents a type of content that has seen ever-increasing use and success over the last 5 years. Suffice it to reflect on the fact that YouTube is the second most used social media and search engine by users. Various research has shown that 72% of consumers prefer to learn about a product through a video, rather than reading a post about it. According to Cisco data, in 2019 as much as 72% of global mobile user traffic will be made up of videos! In light of the above, it is intuitive to understand how Video Marketing is a fundamental asset to understand and integrate into your digital strategies. Social Media Marketing: increasingly "instant" content One of the most popular features of Social Media are the so-called temporary contents: the now very famous Stories of Instagram and Facebook , which last 24 hours and then disappear forever (at least from the view of users).
This format significantly increases engagement and is a certainly appealing tool for users, provided they know how to use it: stories represent in all respects a new social channel and as such require dedicated and diversified editorial plans. The swipe up function of Instagram Stories is interesting and allows you to connect them with a link to, for example, a site or an e-commerce site, even in sponsored mode. If you want to learn more, you can read The Brief Guide to Instagram Stories by OFG Advertsing, a Communication Agency in Milan. Influencer Marketing: increasingly towards the micro Nowadays, influencers play a fundamental role in Digital Marketing, but what is interesting to know is that not only the most famous ones are successful. There are many micro influencers who have found their niche and have a decent following of followers.
More integrated. Video Marketing: always growing Hong Kong Telegram Number Data Video represents a type of content that has seen ever-increasing use and success over the last 5 years. Suffice it to reflect on the fact that YouTube is the second most used social media and search engine by users. Various research has shown that 72% of consumers prefer to learn about a product through a video, rather than reading a post about it. According to Cisco data, in 2019 as much as 72% of global mobile user traffic will be made up of videos! In light of the above, it is intuitive to understand how Video Marketing is a fundamental asset to understand and integrate into your digital strategies. Social Media Marketing: increasingly "instant" content One of the most popular features of Social Media are the so-called temporary contents: the now very famous Stories of Instagram and Facebook , which last 24 hours and then disappear forever (at least from the view of users).
This format significantly increases engagement and is a certainly appealing tool for users, provided they know how to use it: stories represent in all respects a new social channel and as such require dedicated and diversified editorial plans. The swipe up function of Instagram Stories is interesting and allows you to connect them with a link to, for example, a site or an e-commerce site, even in sponsored mode. If you want to learn more, you can read The Brief Guide to Instagram Stories by OFG Advertsing, a Communication Agency in Milan. Influencer Marketing: increasingly towards the micro Nowadays, influencers play a fundamental role in Digital Marketing, but what is interesting to know is that not only the most famous ones are successful. There are many micro influencers who have found their niche and have a decent following of followers.