Post by account_disabled on Mar 5, 2024 5:11:37 GMT
Introduction It's incredible to think about the evolutions that have taken place in marketing in recent years. We haven't had time to fully appreciate Tik Tok before we already have to deal with Clubhouse . Ultimately we shouldn't be surprised by these sudden changes, marketing is essentially generating value through storytelling, it's a human activity and it changes as quickly as we do. In all this there is one constant: Content is the king . This is not up for debate, value is always at the center only that now it is increasingly transmitted through audio. We marketers have a moral duty to study these tools and discover how best to use them to promote our customers and our personal brand.
Let's start the analysis with a bit of data which never hurts. Clubhouse VS Podcast: What scenarios for marketing? Data to listen to Let's be honest, we should have expected this exploit of audio content. According to research carried out by Nielsen and commissioned by Audible, from 2015 to 2019, regular podcast listeners went from 850,000 to 2,700,000, with a growth of 217% . Again according to the research, listeners prefer the home as a place of enjoyment, followed by the car and public transport. The indisputable ease of use of audio content allows for Belgium Phone Number their transversal use and this is certainly contributing to the growth of this content. Daniel Ek, CEO and co-founder of the well-known Spotify platform, recently declared that soon more than 20% of listening on Spotify will be linked to non-musical content.
Not only that, according to research by the Reuters Institute, 75% of those interviewed believe that audio will become an increasingly important tool in content strategies. Clubhouse VS Podcast: What scenarios for marketing In short, we are faced with a reality, that of audio, which has gained consensus over the years, growing slowly in the early years, exploding in the latter. Therefore, we should not be surprised to learn that today one in four Italians regularly listens to podcasts and that Clubhouse went from 3.5 million downloads to 8 million in a matter of days. Once we have seen the solidity of the trend, all we have to do is study how to integrate Podcasts and Clubhouse into our marketing plan.
Let's start the analysis with a bit of data which never hurts. Clubhouse VS Podcast: What scenarios for marketing? Data to listen to Let's be honest, we should have expected this exploit of audio content. According to research carried out by Nielsen and commissioned by Audible, from 2015 to 2019, regular podcast listeners went from 850,000 to 2,700,000, with a growth of 217% . Again according to the research, listeners prefer the home as a place of enjoyment, followed by the car and public transport. The indisputable ease of use of audio content allows for Belgium Phone Number their transversal use and this is certainly contributing to the growth of this content. Daniel Ek, CEO and co-founder of the well-known Spotify platform, recently declared that soon more than 20% of listening on Spotify will be linked to non-musical content.
Not only that, according to research by the Reuters Institute, 75% of those interviewed believe that audio will become an increasingly important tool in content strategies. Clubhouse VS Podcast: What scenarios for marketing In short, we are faced with a reality, that of audio, which has gained consensus over the years, growing slowly in the early years, exploding in the latter. Therefore, we should not be surprised to learn that today one in four Italians regularly listens to podcasts and that Clubhouse went from 3.5 million downloads to 8 million in a matter of days. Once we have seen the solidity of the trend, all we have to do is study how to integrate Podcasts and Clubhouse into our marketing plan.