Post by jnowrin9 on May 2, 2024 6:16:23 GMT
Translating, however, implies a work of rights, not only economic, but time-consuming. And gradually I discovered that the audience who approached the newsletter was an interesting segment because it was interested in things not taken into consideration by other publishing houses. Hence the idea: translating and producing new content as a publishing house", says Gianluca Di Tommaso. Newsletter and publishing: the future places the reader's needs and interests at the center But is it really that easy for book publishing? Of course not. « The more “content” newsletters, so to speak, constitute a relatively little explored avenue in book publishing , » explains Claudio Cammarano, marketing director of DeA Planeta Libri.
The reason is quite simple: when you Georgia WhatsApp Number List are not a publisher, your work as a marketer is often an exercise in storytelling to be associated with your product or brand. But what do you do when your product is a book: that is, when it itself is the material and object of narration?". The most immediate consequence , and the solution that actually gets around the problem, is to create newsletters that are showcases aimed at sales : «Functional, necessary, we will never get rid of them: but they are an avenue that a publisher should not cultivate exclusively. On the contrary, one way could be: transforming the entire publisher into a matrix of contents that can literally orbit around the reader, his interests and his needs" .
A path that foreign champions such as Penguin Random House , even thanks to the most limited linguistic barriers, have already successfully undertaken. «A path that we too should follow, placing the newsletters within a broader content strategy . The same one that made us launch Digital Merenda a few weeks ago, which is just a starting point", continues Claudio Cammarano. «It is no longer the world of twenty or ten years ago: today every publisher, in his own small way, should make a small contribution to the promotion of reading. Putting its reader at the centre." What's next? In the next and final newsletter-themed appointment we will talk about the benefits of this information tool for business and the advantages of adopting this channel to grow brands and sales. To ensure you don't miss anything, sign up to the Semerssuaq* newsletter by Domitilla Ferrari and follow the monthly appointment with the MailUp newsletter !
The reason is quite simple: when you Georgia WhatsApp Number List are not a publisher, your work as a marketer is often an exercise in storytelling to be associated with your product or brand. But what do you do when your product is a book: that is, when it itself is the material and object of narration?". The most immediate consequence , and the solution that actually gets around the problem, is to create newsletters that are showcases aimed at sales : «Functional, necessary, we will never get rid of them: but they are an avenue that a publisher should not cultivate exclusively. On the contrary, one way could be: transforming the entire publisher into a matrix of contents that can literally orbit around the reader, his interests and his needs" .
A path that foreign champions such as Penguin Random House , even thanks to the most limited linguistic barriers, have already successfully undertaken. «A path that we too should follow, placing the newsletters within a broader content strategy . The same one that made us launch Digital Merenda a few weeks ago, which is just a starting point", continues Claudio Cammarano. «It is no longer the world of twenty or ten years ago: today every publisher, in his own small way, should make a small contribution to the promotion of reading. Putting its reader at the centre." What's next? In the next and final newsletter-themed appointment we will talk about the benefits of this information tool for business and the advantages of adopting this channel to grow brands and sales. To ensure you don't miss anything, sign up to the Semerssuaq* newsletter by Domitilla Ferrari and follow the monthly appointment with the MailUp newsletter !