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Post by account_disabled on Oct 23, 2023 9:43:07 GMT
As a consequence, employer branding will not bring the expected results. The first mistake in the employer branding strategy is… the lack of a strategy. A good employer branding plan is essential. Thanks to it, we know what actions to take to achieve the set goals. Taking quick action and looking for solutions on an ongoing basis is a good idea in the short term - in the event of a crisis. In the long term, this solution will not work. Employer branding activities should assume long-term development. The key to success are: a broad view of the labor market, consistent internal and external communication , planning the next steps in advance, selection photo editor of appropriate communication channels – tailored to what we want to achieve, decent research - preparation for the implementation of the strategy, research, getting to know the needs of employees, competition analysis. A big mistake of employer branding activities is the lack of image consistency. At the beginning, you need to take care of the internal employer branding in order to think about the external one. The needs of employees should always come first - benefits, stable employment conditions, good communication, real opportunities for development, friendly atmosphere in the workplace. Focusing on employees is an opportunity to offer good employment conditions to potential candidates. Promises must match reality. You cannot promise "mountains of gold" in advertisements if we are unable to provide them.
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